Post production.

What decisions did you make in the Post production stages of your two products?Evaluate the success of these decisions.


A2 Music Video.

Introduction:

Discussing the main points (Post Production Elements):
- Editing: We all made the decision to keep it simple, which is more powerful and less nauseous. ..We came to this decision from looking at our peer feedback that we achieved, as some of them did have problems with the effects.
- Consumption/Exchange:
- Marketing (Digipack): decided that wanted to realate the genre to the digipack, also wanted it to stand out against others in shops &be eye catching, while also keeping it simple.
- Sound: We only used the sound from the song as we felt that any other sounds would confuse the audience & wouldn't be appropriate for our video. From the feedback we achieve this very well as they really liked it and thought that it fitted in nicely with the genre type.
- CGI Effects: Did not use this.
- Video Commentary: We decided to show the audience what we look like, & jump from the video to us so that they knew what we were talking about, whilst talking over the top. We also put in clips of other videos and stills of our digipack. This proved effective in our video and from our feedback we found out that many people liked the effect of adding the clip of the existing video by lily allen to our video, although some of the commentary was abit quite and hard to hear for the audience.
- Feedback: The feedback on our blog helped us with constructive critism on our music video, digipack and video commentary.
- Roughcut: When we made our roughcut we didnt have all of our footage, so we put in clips with writting on telling people what these clips would contain and what to expect.
- DVD Menu: We wrote down the tracks and made up some special features/live clips in order on the back of the cover of our DVD Digipack idea.
-Transitions/Effects: we were going to use effects but in the end they would have confused the viewer so we scrapped that. Then for transitions we used a basic transition that faded the previous clip into the next making it simple and bold.

Conclusion: Summing it all up.

How has the new technology effected this music video?...

The video i chose is: P!nk - So What

http://www.youtube.com/watch?v=3XKZh3vWeGc

This music video has several different new technologies to affect the video.

• The camera is the most quality and professionalism and it has a very good director (Dave Meyers) and camera men.
• It uses Green Screen to add a background that is more interesting and impossible to create in real life.
  
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• It uses a panning/tracking shot on a dolly, which is a camera on wheels or on a long extending arm.
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• The video uses hi-tech lights and effects of lights to create and more professional look.
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• It uses very impressive effects to make the video look even better.
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• It uses expensive and awesome locations, equipment to make the locations look really great. they use things that in older videos these things that don't exist, eg. fire and props of the new age.
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Overall i think that the music world is using a lot more impressive technologies and i think it is improving and making a music video more interesting to watch over and over again as you miss little things in them.

Dicuss the advantages and diadvantages of using digital technology...

Advantages:

• It made the film look more professonal - using modern and hi-tech programs and equipment.
• It gave us the chance to experience how to make a really great music video/thriller - through Final Cut etc...
• It let us research really well and get a much more clearer and compare ideas - Through YouTube and Google we saw other videos and ideas.
• We also could keep our ideas and progress up to date really well by using Blogger.

• We could also listen and create and well done piece of music or get a better idea of the piece by using iTunes and Garage Band.

Disadvantages:

• Though it made the video look more professional, i feel that we were let down by how much we didn't know and how much more we could of learnt.
  
• Using some of the programs to research, YouTube, Wikipedia and iTunes it could of been bias because they are through own opinion, not all fact.
• Blogger didn't always work as it would be open to others, risk of things being messed about with and canceled and lost.
• The cameras are the not the most expensive so it did not give the greatest quality.

Although we had all the great Digital Technologies it does not mean that we will have the best film as it completely depends on the groups knowledge and professionalism. So if you do not know how to use a certain program really well then it would suffer more than the rest.